Coaches Unleash Team Energy +
Unlock Effectiveness
With BRITE™

Use our research-backed assessment to reveal what’s fueling and draining team performance—then coach with precision.

BRITE™ is

Broad-Based Roots Influencing Team Effectiveness

Every coach knows: Teams succeed—or struggle—because of how they work together.

Root dynamics is what happens between team members and determines whether they move forward or get stuck. BRITE™ makes those dynamics visible, offering a fast, science-backed way to help teams:

See themselves clearly
Tap into creative energy
Accelerate effectiveness and deliver results

See How it Works

Make Debriefs Easy

Transform Your Team with BRITE™

Why Coaches Choose BRITE™

The BRITE™ model pinpoints the five root elements that most influence team effectiveness — so you can focus your coaching where it matters most.

Sharing Mindsets: Build alignment around purpose and collective identity.
Building the Right Structure: Ensure the right people, clear roles, and empowering leadership.
Creating Safety and Cohesion: Foster trust, inclusion, and psychological safety.
Processing Information: Strengthen communication and ensure that innovative ideas emerge.
Producing Results: Drive accountability, strategy, and disciplined execution.

With BRITE™ you don’t just measure — you guide teams straight to meaningful action.

Discover the BRITE™ Team Coaching Advantage

Clarity

Identify exactly where a team is generating or losing energy.

Confidence

Use a simple rule of thumb:

Raise generators < 80
Reduce disruptors > 40

Leverage

Prioritize upstream elements (Mindsets + Structure) that unlock downstream success.

Impact

Turn insights into quick wins and lasting change through small, targeted practices.

Would you like to see a BRITE™ sample report?

Every BRITE™ report includes the Strategic Facilitation Guide —

an 80-page, research-backed playbook from the creators of BRITE™.

Take the next step:

Attend an Accreditation Workshop-
Earn ICF hours and become part of the preferred coach network.

Get the Full Debrief Script-Ready-to-use language and prompts.

Download the Facilitation Deck – Polished slides to guide the team experience.

Access the Action Worksheet – A tool to turn insights into practical learning sprints.

Bring BRITE™ into your coaching practice and help teams grow stronger, faster.

How BRITE™ Works
in Practice

Create impact in a single 90-minute debrief — or build a foundation for a long-term coaching journey.

The BRITE™ Team Assessment is available for you to use right away — no certification required. Every assessment comes with a detailed Facilitation Guide, giving you key interpretation points, conversation starters, and practical strategies that you can use confidently with teams.

Ready to Take the Next Step?

Align

Normalize the data and frame the opportunity.

Diagnose

Scan the BRITE elements to see patterns and leverage points.

Codify

Establish a common language to define the work and focus discussions on what matters.

Activate

Translate insights into 2–3 learning sprints the team can run immediately.

BRITE™

A Coach-Friendly Debrief Flow

Simple. Actionable. Transformational.

Open:

“This is a mirror,
not a scorecard.”

Overall Picture:

Share effectiveness range + cross-element patterns.

BRITE™ Debrief
In 5 Steps

Scan the 5 Elements:

One reflection question per dynamic root.

Choose a Lever:

Identify one high-impact shift.

Define Commitments:

Agree on 2–3 learning sprints, owners, timelines.

With BRITE™

Hold powerful conversations in 5 easy steps

Step 1

Overall Picture:

Use the report as a mirror not a scorecard.

Step 2

Zoom Out

Show effectiveness range & cross‑element patterns.

Step 3

Scan Elements

One reflection question per root.

Step 4

Choose a Lever

Pick one high‑impact shift.

Step 5

Define Commitments

2–3 sprints, owners, timelines.

The virtual BRITE™ Foundations certification is your entry point. Join a community of practice and gain a complete toolkit for guiding teams through transformation.

Take the Next Step:

Become a BRITE™ Certified Coach

Now with Virtual Sessions

Learn the BRITE™ framework, confidently debrief teams, and build the expertise to guide lasting team transformation.

From Foundations to Mastery

Build practical fluency: learn the BRITE™ framework and read a report with confidence.
Advance your application: continue into Mastery for deeper facilitation and team-coaching practice.
Strengthen your credibility: earn ICF education hours and join the BRITE™ practitioner community.

The journey begins with BRITE™ Foundations. Build a foundation in the BRITE framework and learn how the five core elements shape team effectiveness. In this focused, half-day virtual workshop, gain an understanding of the working language, the lightbulb metaphor, and how to read a BRITE™ report at a glance and identify where a team’s development focus should land.

Next Live Virtual Session | 6 August 2026 | 8am - 12noon MT
$695 USD

Save Your Spot Find More Dates

Join this two-day virtual program for a deeper dive into team-coaching applications. Explore the research and psychometric foundations behind BRITE. Diagnose team dynamics through convergent and divergent patterns. Learn how to adapt coaching approaches based on team type, maturity, and context.

By the end of the program, you will be ready to deliver high-impact BRITE debriefs with confidence, and position BRITE™ strategically in your coaching, workshops, and sales conversations.

Next Live Virtual Program* | 20 + 27 October 2026 | 8am to 4pm MT | 9am to 5pm CT | 10am to 6pm ET
$2595 USD

*Foundations must be completed before your Mastery program begins

BONUS: Register for a 2026 Session and save 23%